Posted  27 Mar, 2020 
In: Reports

Last year Patrick Mundler from Université Laval put out a survey to producers across Canada on direct marketing, and has since created a report with his findings.

Quick Highlights:

  • Organic producers have a much stronger presence in short food chains compared to conventional supply chains.
  • Respondents generally agreed that direct marketing contributes to territorial development. Specifically, they believed that short food chains facilitate the process of farm succession, enable female producers to play an active role on the farm, and boost the rural economy.
  • High workloads, stress levels, and low pay were the main drawbacks of working in short food chains according to respondents.
  • Farmgate sales followed by farmers’ markets were the two most widely used sales channels.

Click here to read a summary of the report!


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