Posted  8 Oct, 2019 
In: Articles

Originally published in the October 7, 2019 edition of Agri-News

Consumer Corner’s look at the growing interest in plant-based proteins is now available.

“Whether it is due to health, ethics or sustainability reasons, North American consumers’ interest in plant-based protein foods is growing,” says Jeewani Fernando, provincial consumer market analyst with Alberta Agriculture and Forestry.

She says that a recent survey showed that 39% of Americans and 43% of Canadians are actively trying to incorporate more plant-based proteins into their diet.

“We are also seeing an increased number of investment deals in plant-based food companies such as new start-ups, new product offerings and partnership across the sector.”

“It shows that plant-based proteins are no longer just a meat replacement but is evolving into its own category.”

The market data shows that the demand for plant-based proteins in both retail and food service has increased.

Using Nielsen data, Fernando says that the retail market for plant-based protein products in Canada grew 4% to $1.7 billion in 2018. It made up about 7% of the total protein sales as well.

“Several categories were driving bigger gains, including soy cheese, meat alternatives, tofu and plant-based beverages.”

Consumers are also looking for plant-based protein on restaurant menus. “A recent U.S. study found a 19% growth in plant-based protein cases shipped from broad line distributors to restaurants. Of those shipments, 44% were meat or beef alternatives.”

As for Canadian data, year-over-year growth in plant-based burgers was about 6% in 2017.

“This trend will present many opportunities for our food manufacturers, brand developers and retailers looking for ways to capitalize on specific protein needs of consumers who are opting for plant-based proteins,” she adds.

Read Consumer Corner’s Demand for plant-based protein.

More   Articles

Mar 30   |   Articles

Identifying and Assessing Hazards on Your Farm

Originally published in the March 16 edition of Agri-News Build a plan to control those hazards. March 15 to 21 is Agricultural Safety Week

Read More

Mar 30   |   Articles

COVID-19 Cases Shut Olymel Hog Slaughter Plant

Originally published March 30, 2020 on Alberta Farmer Express Facility in Quebec's Mauricie region to close for two weeks The

Read More

Mar 30   |   Articles

Beef Sector Mobilizes Against Supply Disruptions

Originally published March 20, 2020 on Alberta Farmer Express By Alexis Kienlen Keeping border open, meeting demand for beef are top prior

Read More