With a shared investment of more than $2.1 million, the Alberta government and Agriculture and Agri-Food Canada will deliver New Products, New Markets initiatives to facilitate trade relationships with priority markets. The initiatives will help expand international trade connections between Alberta’s agri-food exporters, deliver customized, results-oriented service to Alberta exporters, and enhance the global competitiveness of Alberta’s agriculture industry. New Products, New Markets initiatives aims to help Alberta agri-food exporters identify export opportunities and access custom market intelligence, in-market expertise, and aids in business matchmaking, contributing to a more innovative, competitive and sustainable agriculture sector.

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