The "O~Canada" strategy will detail:

- what markets we will target for coordinated branding, marketing strategies, trade show pavilions and marketing campaigns;

- what markets we will identify for future fact-finding; approaches to branding; and prioritizing of specific commodities within specific markets.

Your participation in this survey will have a profound impact on how we direct the next five-years of support for Canadian organic exporters and capacity-building at home. This support could include, but is not limited to:

- targeted marketing campaigns at the retail level,

- cost-sharing of trade show attendance/exhibiting,

- coordination of trade show pavilions,

- gathering of foreign market data and intelligence,

- fact-finding missions,

- incoming-buyer missions,

- web-based profiling of Canadian organic products and marketing campaigns,

- mentorship and educational activities for Canadian exporters, etc.

Your participation is truly appreciated: your answers will help us find new markets for Canadian organic products -- which will support growing organic agriculture here at home!

To take the survey visit the OTA's website