So, when an organic product complies with the OPR, it can only be labelled as “organic”. But as the intraprovincial market is not regulated under the OPR, many consumers are looking for the phrase “Certified Organic” as a way to make sure that the local product that they buy is really organic. It helps them distinguishing the real “certified organic” product from the “organic” one that local farmers can label as organic without any certification.

How are operators coping with this labelling issue? Are the different rules applying to interprovincial and intraprovinal markets confusing consumers who look primarily for the phrase “certified organic” to help them make their purchasing decisions? Does that create an unfair advantage to imports which continue to use “certified organic” all over their packaging?

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