"Canada's organic farmers produce some of the world's most wholesome and healthy food, and are a global player in this dynamic and growing market," said Minister Ritz. "Our Government's investment will help the Canada Organic Trade Association increase access to international markets, which will put more money in their pockets in the future."
The investment of $195,000, through the AgriMarketing Program, will enable COTA to brand Canada within the global organic sector, build brand awareness within established target markets, participate in international trade shows, contribute to capacity development and identification of new exporters and capitalize on demand opportunities.
"This support from the Government of Canada has allowed our emerging sector to pursue new opportunities for Canadian organic products around the world," said Matthew Holmes, executive director, Canada Organic Trade Association. "Members of the Canadian organic sector have seen real and immediate results from our export strategy, including improved market access, increased sales, and a better network of business connections."
Throughout the week, events are taking place across Canada as part of Organic Week, the country's largest annual celebration of organic food, farming and products. The Canadian organic market has grown from $2 billion in 2008 to over $2.6 billion in 2010. Specifically, exports of agri-food products reached $390 million in 2010.
The Government of Canada has also developed the Canada Brand strategy to help the Canadian agriculture, agri-food, fish and seafood sector distinguish itself from key competitors in international markets. The Canada Brand encourages buyers overseas to link Canadian products with quality, commitment, trustworthiness and the clean land and water for which Canada is known.
Tools and promotional products, including a stylized maple leaf logo, are available to registered Canada Brand members, including the COTA, to help them develop marketing strategies and activities adapted to their own circumstances.
To find out more about the AgriMarketing program or the Canada Brand international strategy, visit: www.agr.gc.ca/agrimarketing or www.marquecanadabrand.agr.gc.ca.
