The Organic Trade Association (OTA) has announced that in spite of the sluggish economic recovery, U.S. families continue to buy more organic products than ever before and from a wider variety of categories, according to findings from the latest consumer study jointly sponsored by the Organic Trade Association (OTA) and KIWI Magazine. In fact, 41 percent of parents report they are buying more organic foods today than a year ago, up significantly from 31 percent reporting organic purchases in 2009, according to the U.S. Families’ Organic Attitudes & Beliefs 2010 tracking study.