Posted  27 Sep, 2017 
In: Articles

Resources from the Explore Local workshop “Introduction to Marketing” are now available on-line.  If you are starting a business or looking to improve your marketing efforts, these tools are now available at  under the Tools & Resources tab. You can find them under the heading Marketing Essentials.

The “Introduction to Marketing” workshop provides practical information and tools to help food entrepreneurs develop and implement effective marketing strategies for their business.  The program covers the key components of a marketing strategy including the five Ps of marketing:  product, positioning, place, price and promotion.

The on-line resource includes tools to help you work through each of the 5 Ps (place, positioning, price, product and promotion), a marketing plan canvas, and the presentation materials to help you develop an effective marketing strategy.

To request an in-person workshop in your community or a short presentation at your local farmer’s market vendor meetings please contact Explore Local at

More   Articles

Jul 18   |   Articles

Female Farmers Struggle to Work and Take Care of Children

Originally published June 21, 2018 on The New Food Economy By Danielle Beurteaux Across the country, the newest generation of female far

Read More

Jul 17   |   Articles

Northern Organic Farmers Get Help

Jacob Marfo, manager and research co-ordinator with the Mackenzie Applied Research Association, looks at how his organic oat trials are doing in For

Read More

Jul 16   |   Articles

How can the Canadian Food Inspection Agency be more Transparent?

As part of maintaining trust in Canada's regulatory system for food, plants and animals, the Canadian Food Inspection Agency (CFIA) intends to refresh

Read More