Originally published in the Fall 2017 Explore Local Field Notes E-Newsletter
In August, the Alberta Government made it possible for craft brewers to sell their products at Alberta approved farmers’ markets alongside cottage wine, already approved to be sold at these venues.
“This creates new business opportunities for entrepreneurs who are truly at the heart of this policy change,” said Joe Ceci, President of Treasury Board, Minister of Finance.
There are 92 liquor manufacturers in Alberta and many have expressed a desire to showcase their products at markets. Individual approved markets will determine whether to allow liquor sales at their farmers’ market.
This policy change means small businesses gain access to a new retail channel and an opportunity to widen their consumer base. And it means consumers have a new avenue to access local liquor products and an opportunity to contribute to the growing craft liquor industry.
“This is a win-win for Alberta’s businesses and consumers,” said Alain Maisonneuve, acting president & CEO, Alberta Gaming and Liquor Commission (AGLC).
The licensing process has also been streamlined. All manufacturers will now have a single licence, rather than multiple ones, to identify their manufacturing facilities and their licensed establishments.